Stanley Greenberg

Stanley B. Greenberg is a founding partner of Greenberg Research and Democracy Corps, and author of America Ascendant: A Revolutionary Nation's Path to Addressing Its Deepest Problems and Leading the 21st Century.

Recent Articles

Mandela on the Campaign Trail

Jenny Warburg
Jenny Warburg Below is an excerpt from Stanley Greenberg's book, Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders . In one section of the memoir, published in 2009, Greenberg, a Democratic pollster currently at Greenberg Quinlan Rosner, recounts his time parsing data for Nelson Mandela's presidential campaign. T he first time I met Nelson Mandela was in 1993. I had been invited to give a strategy workshop, with Frank Greer, to 80 African National Congress campaign organizers. As Frank and I mounted a small stage to begin our presentation, Mandela eagerly took his place in the front row. When we finished, Mandela raised his hand to ask the first question: “Mr. Greer and Mr. Greenberg, in your vast experience with modern campaigns and President Clinton, is it better to have a low building with functions spread out across a few big floors or to have a tall building with functions on each of many floors?” I was taken aback. Clearly Mandela was willing to get...

Winning With the Economy -- or Without It

Candidates running with the economy against them have a tougher go, but it's possible to win by changing the conversation.

(AP Photo)
The Message Matters: The Economy and Presidential Campaigns by Lynn Vavreck, Princeton University Press, 205 pages, $24.95 No future candidates for president and few of their advisers will read Lynn Vavreck's new book -- her statistical methods and academic style guarantee that -- but they will miss it at their own peril. This is not just another book about the impact of the economy on elections. The Message Matters breaks new ground in showing how presidential candidates effectively use the economy when it works in their favor and how some candidates win even when the economy is working against them. For decades political scientists have tried to predict the outcome of elections by constructing statistical models that use different measures of economic performance and ignore the character of the candidates and the choices of their campaigns. As a pollster who has helped direct campaigns, I have never found these academic models all that convincing. Missing the final vote by up to 8...